Martin Wild (born 1979) is one of the pioneers in digital commerce. At the age of 18, while still at school, he founded the online electronics retailer Home of Hardware (hoh.de), later one of Germany’s largest online stores for consumer electronics. After graduating from German high school in 1998, Wild began studying business informatics and devoted the following years to developing hoh.de’s business. In 2007, Wild sold a majority stake in hoh.de to Premiere (now Sky Deutschland). However, he continued to work for the company as founder and CEO until the end of 2009, after which he lived in the USA for 18 months. He joined MediaMarktSaturn’s management team in 2011. As Vice President Multichannel, he was responsible for the launch of Saturn.de, and later served as CEO for redcoon, among other things. As Chief Digital Officer (CDO) of MediaMarktSaturn Retail Group, Martin Wild was responsible for the digital strategy and transformation of the entire group from 2014 to 2017. From January 2018 to March 2020, he was Chief Innovation Officer (CINO) of MediaMarktSaturn. In this role, he consistently designed new business models and formats, strengthened the company’s power of renewal, and implemented radical and progressive innovations. Since October 2020 he is the CEO of organicgarden.de, a Food Startup based in Ingolstadt. Due to his strong conviction and gained knowledge he rethinks our current food system and pushes the nutrition concept of the future. Organic Garden covers the whole food chain. From production to the finished dish. Martin Wild has been gaining experience in innovation, digitization and digital transformation for over 20 years, both as an independent entrepreneur and in a corporate environment.