Jochen Zeitz is Co-Founder and Co-Chair of the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), Co-Founder of The B Team, Owner of Segera and Founder of the Zeitz Foundation and The Long Run which support sustainable solutions balancing Conservation, Community, Culture and Commerce (the 4Cs). Previously, Zeitz served 18 years as Chairman and CEO at PUMA, when he brought it from near-bankruptcy to become one of the top 3 brand in the sporting goods industry (growing share price by 4000%). Zeitz believes in a new paradigm of corporate social and environmental sustainability and while at PUMA, he introduced ‘Environmental Profit and Loss’ which applies monetary value to impacts across a business’ supply chain. Zeitz is a Board Member of the Kenya Wildlife Service, Cranemere and Harley-Davidson, and Chairs their Sustainability Committees. He is an Honorary Game Warden of Kenya, Conservation Fellow of the Zoological Society of London (ZSL) and VP of Fauna & Flora International (FFI). As a published author, Zeitz co-wrote “The Manager and The Monk” and “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line”. Zeitz has received numerous awards, including Financial Times’ Strategist of the Year (3 times) and the Federal Cross of Merit of the Republic of Germany.