++ Speaker of the 29th EBS Symposium ++
Christoph Kastenholz is Founding Partner & CEO of Pulse Group, market leader in influencer marketing. As a boot-strapped business, Pulse Group has remained independent of any investors and operates with a team of 70 and through offices between Europe and North America.
Upon graduation from college and following initial work experience in the M&A sector at GP Bullhound in London, Chris founded a fashion label together with his girlfriend. The two quickly discovered substantial shortcomings in traditional advertising and PR, forcing them to look for alternative ways to get people excited about their brand. This way, the two discovered influencer marketing, which provided an unusually strong ROI for their venture, in turn sparking the idea of founding Pulse Group, which today runs in two business units: Pulse Advertising as the advertising agency, working with brands including BMW MINI, Deutsche Telekom, LVMH, PEPSICO, INDITEX, Richemont, and many more; and Pulse Management, the talent management division representing social media influencers globally.