Knieps, who is born and bred in Germany and founded Johannesburg-based Printulu in 2016. He studied business at EBS Business School in Germany and got his master’s degree at ESADE Business School in Barcelona, Spain. Starting his own business has been far from plain sailing. “The first couple of months, we were completely bootstrapped. You get your first clients, you show some nice traction, and then, in the beginning of the year, we raised some funds, which were a couple of million rands, which are enough to last for the next two years,” he says.